15 Top Email Marketing Tools You Should Be Using Right Now

Without a question, email marketing is effective. It has a 122 percent return on investment, which is four times better than any other digital marketing medium. Only by starting to use the greatest email marketing tools will you be able to reach the mark.

What does email marketing mean?

Email marketing is a method of informing people on your email list about new products, promotions, and other services. It may also be a softer pitch to educate your audience about your brand’s worth or keep them engaged in between transactions. It might also be anything in the middle.

What are the four types of email marketing?

The four sorts of popular email marketing campaigns are detailed here, along with how you may utilize them to help your business develop.
Email Newsletters are one of the most prevalent and popular email marketing tactics.

  • Acquisition Emails.
  • Retention Emails.
  • Promotional Emails
Following the tools, I’ll assist you with setting up your email marketing system. I’ve also come up with a pleasant surprise for you. You may use marketing to advertise your app, earn money from it, and even offer freelance marketing services.
Doesn’t it sound fantastic? Let’s get this party started right now.

The Best Email Marketing Software and Tools


Constant Contact: is a high-end email marketing platform.

You may choose from hundreds of design templates or make your own. Documents, photos, polls, and other elements may be added to your webpage. Use the WYSIWYG editor to import photos and text.
Let me show you a few features right now:
  • Email editor with drag-and-drop functionality
  • Automated email marketing in its entirety
  • Posting to social media, scheduling, and more
  • Email list management that is smart
  • Reports and analytics in great detail
  • Polls, surveys, and events
Opt-outs, grievances, and other topics are covered by Constant Contact. It also allows you to add social-sharing icons to your website, such as Twitter, Linked In, and Facebook. They’ll do wonders for your website’s traffic.

DeBounce: is an email validation tool that is both quick and accurate.

You’ve ran your ads and collected a large number of email addresses, but you’re still not seeing a good return on your investment. And you’re perplexed! DeBounce enters the picture at this point. It’s a quick and accurate email validation tool for removing spam and deleted emails from your inbox.
Let’s have a look at some of the most useful features of DeBounce:
  • Get rid of the bouncing
  • Determine a catch-all domain.
  • Remove any errors in the syntax.
  • Remove duplicates from your email list.
  • Check email addresses for accuracy.
  • Download the information you require.
  • Work along with your teammates.
For examining your email list, DeBounce is a fantastic tool. It cleans your email list, reduces bouncing, and provides integrations. Yes, you can integrate with Mailchimp, Convertkit, WordPress, and other third-party email marketing tools.

Free Email Marketing Tools from Hubspot

Hubspot is a full-featured CRM that caters to both small and large organizations all around the world. It also provides dependable and cost-free email marketing options. The drag-and-drop email builder aids in the creation of engaging and growing email campaigns.
HubSpot’s email marketing tools come with a slew of functions, including:
  • Create an email marketing strategy.
  • Increase the number of people who open emails
  • Increase the number of people who click on your link.
  • Make your emails stand out by customizing, personalizing, and optimizing them.
  • Create a stunning email signature.
Hubspot provides everything for free, with the option to upgrade to premium plans when you’re ready. You may incorporate personalized material in your emails using the CRM, such as first name and company name. It gives the impression that your contacts are being handled individually. Isn’t it fantastic?


Are you seeking for a digital marketing product that includes more than simply email marketing software? Then you must try Sendinblue.
You receive all the tools you need to grow your internet company with just one membership, including:
  • Tools for SMS marketing
  • Tools for email marketing
  • Tools for chatting and emailing
  • Tools for managing customer relationships
  • Marketing automation is a term used to describe a
  • Tools for transactional email marketing
  • Landing pages are a type of web page that is used
  • Advertisements on Facebook
  • Forms for registering
Yes, you pay a single fee for all of the tools. In addition, all subscriptions provide unlimited contact storage. Sendinblue is free to use for the first 300 emails you send every day, which is more than plenty for beginners.
Let me list a few advantages of Sendinblue’s email marketing:
  • Emails with a beautiful design
  • Email editor with drag-and-drop functionality
  • Make your stuff unique.
  • Machine-learning-based A/B testing
  • Segmentation
Without a question, Sendinblue has gone a long way. And I think it’s an excellent tool for marketers and company owners.


It’s also a potent email marketing tool with appealing layouts and a simple user interface. The business ensures that your emails are delivered. You have complete freedom to produce as many newsletters and autoresponders as you like.
With GetResponse, you can automate your emails and send receipts utilizing SMTP-powered emails. All of the email marketing techniques are dependable and consistent, allowing you to maximize your return on investment. You can do a lot more than just promote your business.
As an example,
  • Products from your GetResponse store can be added.
  • Connect to your online store
  • Take seamless action on abandoned carts.
  • Recommend similar items
GetResponse ensures that you receive feedback from your consumers. You may also maintain all of your marketing applications under one roof with third-party connectors.

Email Marketing Tools from Hunter.io

Hunter.io is an excellent email marketing tool for locating email addresses for outreach. Domain search, campaign features, and email verification are all available. The site is used by entrepreneurs and freelancers to discover leads.
Hunter.io is also used by website owners to locate link-building possibilities. It’s never been easier to find email addresses than it is today.
You may also get ideas from the best-performing emails, which are organized by category. There are additional third-party integrations available.


Are you seeking for a landing page builder and an email service provider at the same time? Then you should take advantage of Convertkit’s free trial. It’s also a fantastic option for content creators, businesses, and email marketers.
Let’s take a look at some of Convertkit’s most sensitive features:
  • Elegant email templates
  • A writing experience that is devoid of clutter
  • Like a pro, schedule your emails.
  • Free downloads are delivered automatically.
  • Segmentation that may be customized
  • Content that is tailored to your needs
  • Email signup forms that are completely free
  • CTAs that are appealing and clickable
Convertkit, in my opinion, provides a lot of advanced capabilities that can help you improve your email marketing game. It’s a simple program for automating email, segmenting, and verifying messages. It also provides a free trial, so you can see what you’re getting before you buy.


You don’t have to abandon Gmail for your email marketing if you’re already a fan. You’re covered by Glass. Without leaving the Gmail dashboard, you can send mail merges, cold emails, and schedule them.
Allow me to highlight a few characteristics of Glass:
  • Gmail sends out mass emails.
  • With Google Sheets, you can create a mail merge.
  • Analysis of email reporting
  • Follow-up emails that are sent automatically
  • Emails can be scheduled.
  • Campaigns focused on consumer behavior
  • Management should respond.
  • as well as an email list builder
And for Gmail or Google Workspace users, this is fantastic. Glass provides email tracking data that include open and click rates. You may also verify your email list before you begin sending emails to it.

Sendy: Low-Cost Email Marketing Software

Sendy is a great option if you want to get the most bang for your buck. The firm promises to be able to assist you send newsletters for 100 times less money. And you can accomplish it using Amazon SES’s power.
Sendy is a self-hosted newsletter app, unlike Convertkit or Sendinblue.
There are a number of advantages to utilizing Sendy:
  • Sending out newsletters at a reasonable cost
  • Analyze reports that are both thorough and attractive.
  • White-label client accounts are available.
  • Autoresponders should be sent.
  • Make a divided list.
  • Create rules to control your email marketing tool.
  • Handle bounces, complaints, and unsubscriptions in a professional manner.
With Sendy, you may trace emails sent through Amazon Simple Email Service. It allows you to send mass emails at a low cost. It’s simple to set up and the most effective email marketing tool available.


Without a question, if you want to get started with the industry leader in email marketing, you’ll need Mailchimp. Its analytics, sophisticated automation, and straightforward pricing appeal to me. Allow me to list a few advantages of utilizing Mailchimp:
  • Create an online store, business, or website.
  • Emails, social media advertisements, and postcards may all be used to promote your business.
  • Like a pro, create landing pages.
  • Sort your email lists into categories.
  • Using the design tools, create superior content.
  • Emails, responses, and sales may all be automated.
  • Use the full reports to take action.
Mailchimp is used by more well-known firms like Vimeo and TED to reach out to their audiences. You can trust Mailchimp because it has been in business since 2011. It has the ability to boost your email marketing with award-winning 24/7 support and 250 app connections.
For digital marketers, affiliates, and businesses, I feel it is a must-have email marketing tool. 

Mailswizz: Self-Hosted Email Marketing Software 

If you want complete control, a self-hosted email marketing platform may be the way to go. After you’ve installed MailWizz on your hosting account, you’re ready to start growing your emailing company.
With MailWizz, you won’t have to pay high monthly costs. Pay once and enjoy for the rest of your life.
Here are some of the advantages of utilizing MailWizz for your email marketing:
  • Take control of your data.
  • Manage users or members of your team.
  • Form customer groups.
  • Conduct surveys and review reports
  • Create as many delivery servers as you like.
  • Take care of bounced emails.
  • Sending emails under your control
  • Domain tracking
  • Monitors and blocks requests on a blacklist.
  • Translate the whole app into your native tongue.
  • Enjoy an unlimited number of email lists, contacts, segments, and other features.
You may also use MailWizz with a variety of themes and plugins. If you like, you may use Sendgrid, Amazon SES, and other services to send your emails.
If you want to utilize MailWizz to provide email marketing services, you may do so with a SaaS-based license, which includes the following features:
  • There are several payment channels available.
  • Price plans that are made to order
  • Management of orders
  • Taxes, currencies, and promotional codes
When you use MailWizz to set up your email marketing tool, your customers will be able to perform anything from automation to segmentation. Even if you merely want to perform email marketing campaigns, it’s a great option.

Previously known as Mautic, Campaign Studio

If you’re seeking for open-source email marketing software, go no further than Campaign Studio. You may also install it on your server as a self-hosted email solution. It aids in the automation of email marketing efforts.
The following are some of the advantages of utilizing Campaign Studio:
  • Segmentation
  • generation of leads
  • Management of a list
  • Integrations
  • Complete personalization is available.
  • An email builder that is well-designed.
  • Builder of the customer’s journey
  • Content distribution with a personal touch
The list goes on and on. I believe Campaign Studio is the greatest autoresponder system I’ve seen. And I can install Campaign Studio and set up your email system for you.

Simple Email Service by Amazon (SES)

It’s a mass email sending program that runs on the cloud. You may also deal with transactional emails. Amazon SES has to be the most cost-effective email marketing service you’ll ever come across.
Sending newsletters is 100 times less expensive than using standard software or an app. The fact that you’re given a daily email quota is a small drawback. If you utilize the sandbox, for example, you can send 200 emails in 24 hours.
After you gain production access, you can send 10,000 emails each day if you’re an IAM user. Learn about the differences between the two sorts of users in this article.

Email Spam Checker – Mailgenius

Mailgenius is a clever email marketing tool that can help you verify your list for spam. Test the testing address by sending an email to it to determine if it’s legitimate and delivered. It also comes with a score. Email addresses with a higher Mailgenius score are less likely to be spammed and are more likely to be delivered.


Here are a few features of Mailgenius that I enjoy:
  • Email delivery is ensured.
  • Test your email for free
  • Customer service that is effective
You may also combine it with Gmail, Mailchimp, and other services. When you sign up for the membership, you’ll have access to all of the training materials you’ll need to get started. It’s tough to get reviews and other information about it because it’s new and less well-known.

Which Email Marketing Tool Is Your Favorite?


Without a question, all of the email marketing software and solutions may take you to the next level. All you have to do now is put them to good use in order to obtain the most return on your investment.
If you want a self-hosted service, choose MailWizz. If you’re searching for an all-in-one email marketing app, go with Convertkit. Alternatively, consider these arguments for establishing an email marketing strategy.
Also, please tell me which email marketing tool you prefer. Please let me know in the comments section below

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